Homebuilder Ops lights up its summit booth with custom LED displays

Homebuilder Ops wanted to stand out at their summit

Homebuilder Ops had a booth at a big sales and marketing summit, and it needed to attract attention on a packed exhibition floor. As the top HubSpot partner in the home-building space, they wanted a stand that matched their reputation. The problem was time. With the conference so close, whatever they picked had to be produced and shipped quickly.

And they weren't sure what to order. So they sent over a photo of their booth. What they really wanted was a portable, no-fuss setup that would travel well and be easy to set up.

Why light boxes?

Trade show floors are loud, crowded and relentless. Glowing branded displays stand out.

Because each display ran on a rechargeable built-in battery, nothing trailed across the aisle, and nobody had to fight over the nearest socket. With over 8 hours of runtime, the lights ran for a full day on the floor without needing to be charged.

Colour helped too. Using the remote control, the team could switch between 16 colours on the spot, matching their branding whenever the mood took them.

Mock-ups took out the guesswork

Homebuilder Ops spotted one of our online ads. Then they reached out to us with their logos and a photo of the stand. We sent them custom mock-up designs, showing how the displays would look in different colours, along with a full guide to every shape and size we could make.

That settled it. Seeing the branding on the actual shapes took out the guesswork. A nudge toward free-standing pieces to work alongside the booth is what landed them on the right mix.

Two columns and a branded bench pulled focus

Two glowing columns framed the stand, a branded bench sat in the middle, and the booth attracted attention from across the hall. The columns doubled as display stands, adding height and a soft glow at eye level. The bench did something more subtle. It gave people a place to sit and a reason to stay.

Because every piece was customised on all four sides, the branding read clearly from any angle. Alternating the two logos around each lamp kept things polished, not repetitive.

What Homebuilder Ops ordered

PK Green makes illuminated displays in many shapes and sizes - from cubes and spheres to columns and table centerpieces.

Here's what the team ordered for the summit:

  • Two illuminated light columns - Standing 80 cm (32 in) tall and custom-printed with two logos alternating on all four sides.
  • One illuminated bench - Measuring 55 cm (22 in) long and sturdy enough to sit on, branded across four sides.
  • Rechargeable built-in battery - Delivers over 8 hours of runtime, with a mains charger included.
  • Remote control with 16 static colours - Includes white, blue, red, green, and more at the press of a button.
  • Solid moulded PE build - Unbreakable and shatterproof, and backed by a lifetime guarantee.