Activ Sports Summit's Clever Take on Multi-Brand Event Seating

THE BRIEF

Activ Summit faced the common event challenge - six sponsors (C4 Energy, Comcast, Bose, SeventySix Capital, Stadia Ventures, and Plug and Play) all wanting visibility while keeping the event looking professional and coordinated.

What they came up with was brilliant: functional seating with character. Lightboxes people could actually sit on, with cheeky sports messages on the tops like "Sit like a champion" and "Take a mulligan on standing." Each sponsor would get their moment while the whole setup looked cohesive and engaging.

WORKING TOGETHER

They found us on Google a few weeks before their event, which worked well for a project with six different sponsors to coordinate. With multiple brand approvals needed, having that timeline meant we could explore different approaches to make everyone look good together.

• We created different mock-ups showing various ways to spread sponsor logos across multiple cubes.
• Worked around their sponsor approval schedules - these typically involve longer approval processes.
• Gave them design templates so they could create all their witty sports messaging.
• We tried different approaches until we found the right mix of sponsor visibility and personality.

MOVING FORWARD

They took some time to plan everything, but soon they had it all figured out. Different coloured cubes - black, blue, white, yellow - with specific sponsor combinations for each. Smart way to give each sponsor their own space without making the whole venue look like a patchwork.

Each cube would be different. Some with multiple sponsor logos around the sides, others focusing on Activ Summit's own branding. All topped with those brilliant sports messages. They also added an 80cm column with Bose and Activ Summit logos for extra punch.

SMOOTH DELIVERY

Once all the sponsors had signed off on their designs, we got everything made and delivered well before their event. Gave them plenty of time to plan their venue layout and get everything positioned exactly where it would work best.

Every cube arrived exactly as planned - each with its own look, colours, and messaging. Just unpack and position wherever they worked best in the space.

WHAT THIS ENABLED

Those different colours meant they could create distinct areas throughout their venue - yellow cubes for one zone, blue for another. Makes the whole space feel more planned and interesting rather than just scattered furniture.

All six sponsors would get proper visibility while looking coordinated and professional together. The sports messages were the clever bit though - it gives people a reason to sit down and potentially share photos. When someone posts a picture sitting on "No red card for sitting," that's your event getting social media coverage.

People need somewhere to sit anyway - these do double duty, working for your sponsors too. Better than buying chairs and then having separate sponsor displays, eating up more space.

KEY ADVANTAGES

• Works well for multiple sponsors - everyone gets seen while keeping the whole thing looking coordinated.
• Gets people posting - witty messages give people something worth sharing about your event.
• Saves space and budget - seating plus branding in one, instead of buying chairs AND separate displays.
• Perfect for sports events - the humour and functionality just works for active, energetic crowds.
• Actually gets used - proper furniture that people actively engage with, creating more value than static displays.

SPECIFICATIONS

• 50cm (20-inch) cube seating - strong enough for real use with custom branding and messaging.
• Multiple colours available - create different zones around your venue with black, blue, white and yellow options.
• Custom messaging on tops - your own text that gets people talking and photographing.
• Flexible sponsor layouts - each cube can showcase different sponsor combinations, whatever works best.
• Column add-ons - columns and other shapes available for extra branding impact alongside the seating.

If you've got multiple sponsors to keep happy and want to create an event people actually get involved with, give us a shout. We can show you how custom messaging and clever design sorts both things out.

FAQ

What types of sports events benefit from functional seating that doubles as sponsor displays?

These work well for sports conferences, networking events, team celebrations, and athletic industry gatherings where you need to accommodate multiple sponsors whilst providing practical event furniture. Just like Activ Summit with their six sponsors, including C4 Energy, Comcast, and Bose, they're perfect when you need everyone to get proper visibility without the event looking cluttered or unprofessional. Sports marketing events, athlete meet-and-greets, and industry networking sessions especially benefit from this dual-purpose approach.

How do you keep multiple sponsors happy when they all want visibility at the same event?

The key is giving each sponsor their own dedicated space whilst maintaining a coordinated overall look. Different coloured cubes - black, blue, white, yellow - let you create distinct sponsor zones, with some cubes featuring multiple sponsor logos around the sides while others focus on single sponsors. This approach means every sponsor gets appropriate visibility according to their partnership level without anyone feeling overshadowed or lost in the crowd.

Why does functional seating work better than separate displays and furniture?

Sports events need proper seating anyway, so combining sponsor displays with functional furniture saves space and budget whilst creating more engagement. People actively use the seating during networking and break periods, spending extended time with sponsor branding rather than just walking past static displays. This creates better value for sponsors because their brands become part of the actual event experience rather than background decoration.

What makes witty sports messaging effective for social media engagement?

Messages like "Sit like a champion," "Take a mulligan on standing," and "No red card for sitting" give people something worth photographing and sharing. When attendees post pictures sitting on these amusing messages, your event gets organic social media coverage that extends far beyond the people physically present. This social sharing amplifies sponsor visibility and creates buzz around your sports event.

How do different coloured zones enhance sports event organisation?

Using different colours creates distinct areas throughout your venue that help with both navigation and atmosphere. Yellow cubes might mark registration areas, blue ones for networking zones, and white ones for presentation spaces. This colour-coding helps attendees find their way around whilst ensuring sponsors get visibility in appropriate areas. The organised appearance makes the whole event feel more professional and well-planned.

What's involved in coordinating sponsor approvals for multi-brand displays?

Multiple sponsor approvals typically involve longer processes because each company has internal reviews and brand compliance checks. Having a several-week timeline helps accommodate these approval schedules whilst allowing design refinements. We provide different mockup options showing various ways to distribute sponsor logos across multiple cubes, giving everyone the flexibility to find arrangements that work for all parties involved.

How do design templates work for custom sports messaging?

We provide design templates so you can create your own witty sports messages and position them exactly where you want them on the cube tops. This lets you develop messaging that fits your event's personality and audience whilst ensuring the technical specifications work properly for production. The collaborative approach means the final messaging reflects your event's character rather than generic corporate content.

What makes these displays particularly suitable for energetic sports crowds?

Sports audiences appreciate humour and functionality that matches their active, engaging mindset. The witty messaging resonates with people who understand sports culture, whilst the robust construction handles the more physical interaction that sports crowds typically have with event furniture. The displays enhance the energetic atmosphere rather than creating formal barriers that might feel out of place at sports events.

How do you handle space constraints when accommodating multiple sponsors?

Combining seating with sponsor displays eliminates the need for separate furniture and static displays, significantly reducing the floor space required for sponsor visibility. Instead of buying chairs plus individual sponsor boards, everything integrates into functional pieces that serve multiple purposes. This efficiency is particularly valuable for sports venues where space for networking and sponsor activation areas may be limited.

What positioning strategies work for different sponsor visibility levels?

Position higher-tier sponsors in premium locations like entrance areas and main networking zones, whilst ensuring all sponsors get appropriate visibility according to their partnership agreements. The column add-ons work well for major sponsors who need extra prominence, whilst cube combinations can accommodate various sponsor tiers without anyone looking secondary or forgotten in the overall design.

How do you ensure all sponsor branding looks professional together?

The coordinated colour scheme and consistent design approach mean multiple sponsor logos work together cohesively rather than creating visual chaos. Each cube maintains professional presentation standards whilst allowing the sponsor's personality to come through. This balance keeps major corporate sponsors satisfied with the quality whilst maintaining the engaging character that sports events require.

What delivery timeline works for complex multi-sponsor approvals?

For urgent requirements once approvals come through, express production delivers within 2-3 working days including 1-2 days delivery. Standard production is 7 working days plus 1-2 days delivery. Having longer lead times for the initial planning phase helps accommodate sponsor approval processes, but once everyone signs off, we can move quickly to meet sports event deadlines that often can't be adjusted.

Where should different elements be positioned for maximum sponsor impact at sports events?

Position cube seating in networking areas, break zones, and informal meeting spaces where people naturally gather and spend time. Use column displays for high-visibility locations like entrances and main presentation areas. The key is ensuring sponsors get exposure during the times when attendees are most relaxed and receptive to brand messaging rather than just during formal presentations.

How do these displays work for sports organisations with ongoing sponsor relationships?

The durable construction means displays work reliably across multiple sports events throughout the year, providing consistent sponsor visibility whilst maintaining professional appearance. Rather than creating new sponsor materials for each event, the same displays can be reconfigured for different sponsor combinations as partnerships evolve, providing flexibility for sports organisations with changing sponsor portfolios.

How do you get started with multi-sponsor seating displays for sports events?

Contact us with details about your sponsors and their visibility requirements. We'll create mockups showing different ways to distribute sponsor logos across coloured cube combinations whilst accommodating your custom sports messaging. The process includes design templates for your witty messaging and coordination support for managing multiple sponsor approval timelines effectively.