Texas Tech University's Custom Columns for Multi-Purpose Campus Events
THE BRIEF
Texas Tech University's College of Health & Human Sciences needed professional, branded lighting for their campus events. Their marketing team wanted something impressive that could showcase both their iconic Double T logo and college branding at different events throughout the year.
The tricky bit was that they needed flexibility - sometimes they'd want to highlight the university's main brand, other times focus on the specific college identity. They also had to work within the university's procurement system, which meant longer approval processes and vendor registration requirements.
They needed lighting that would make an impact in big campus spaces but could be moved around for different events - career fairs, alumni nights, recruitment days, that sort of thing.
WORKING TOGETHER
Their marketing team messaged us through our online quote form, and we put together mock-ups showing how their branding would look on different-sized units. They started thinking about smaller cubes, but once they saw the 110cm (43-inch) columns, they knew those would give them much more presence.
- We created mock-ups showing the Double T logo.
- Worked with them on a design using both the Double T and the college logo on different sides of the columns.
- Showed them a range of different colour options, including their signature red.
- Confirmed we could work with their university procurement timeline.
MOVING FORWARD
University buying can be complicated. Their events team took over and worked through getting us registered as a vendor.
We handled all the forms - vendor info, payment setup, the works. We kept in regular contact and had everything ready for when they got the go-ahead.
SMOOTH DELIVERY
Once the purchase order came through, we got the columns into production straight away. The payment was processed through their university system, and we confirmed all the campus delivery details with their team.
We shipped directly to their college building with full tracking info. The columns arrived ready to use - no assembly needed, just unpack and they're good to go.
WHAT THIS ENABLED
The 110cm height meant they had real presence in big campus spaces - great for career fairs, alumni events, anywhere they wanted people to notice the branding from across the room. The rechargeable battery meant they could put them anywhere on campus without hunting for outlets.
Different branding on different sides was smart - Double T on two sides, college logo lengthwise on the others. They could use the same lights for different types of events.
The battery lasts 8 hours, so perfect for those all-day campus events. They could change colours with the remote, too if they wanted to match different parts of an event.
KEY ADVANTAGES
- Great for big campus spaces – 110cm height creates an impressive presence in large halls and outdoor areas.
- Different logos on different sides – One set of lights works for various university events, depending on what you want to emphasise.
- Used to working with universities – We know how university purchasing works, and we're patient with approval processes.
- Put them anywhere on campus – Battery power means no worrying about electrical outlets in older campus buildings.
- Built to last – Tough construction with lifetime guarantee, perfect for universities running events all year.
- Change colours as needed – Remote control means you can match school colours or change the mood for different events.
SPECIFICATIONS
- 110cm (43-inch) columns: Perfect for creating impressive branded displays.
- Tough PE plastic with smooth, rounded corners - won't crack or break like acrylic alternatives.
- Lifetime guarantee on build and construction quality.
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8-hour rechargeable battery, comes with mains charger, completely wireless.
- 16 different colours (including red, blue, green) and 4 dynamic colour changing modes, all controlled by the included remote.
- We offer free shipping within UK, and we're experienced with university, college and corporate delivery requirements.
Contact us for a free quote and mockups of your design.