Red Bull Festival: Custom Branded Lightboxes for Music Events

THE BRIEF

Red Bull Culture Clash needed lighting that could handle multiple sponsors while looking absolutely brilliant. An event production company got in touch because they were coordinating Red Bull, Pioneer, and AlphaTheta branding all on the same cubes. Culture Clash has serious standards - everything has to look professional.

They wanted 30cm (12-inch) cubes with a clever twist. Pioneer branding on three sides, Red Bull on the back, with vibrant background colours - orange, magenta, cyan, and yellow. Getting approvals from all the brands before production was going to be the main challenge, but they'd heard about our multi-brand printing and thought we could handle the complexity for their deadline.

WORKING TOGETHER

We'd done work for them before but this was more exciting than usual. They had questions about sizing, bulk pricing, and how our multi-logo printing would look across all the different sides.

• Put together detailed mock-ups with Red Bull and Pioneer logos on different sides.
• Showed them cube sizes
• Worked through quantity pricing to give them the best value.
• Created several rounds of visuals as the brand requirements developed, showing how we match colours exactly to brand specs.

MOVING FORWARD

Brand approvals with multiple companies always take time, but we're used to working with these timelines. They needed exact hex codes for the backgrounds - Orange #FA4844, Magenta #F72A77, Cyan #0AB6EB, and Yellow #FEC405. We can match colours precisely so every cube would be exactly right for their brand guidelines. Pioneer's AlphaTheta branding on three sides, Red Bull on the back.

When approvals came through close to their event deadline, our express production really helped. We got everything delivered ahead of schedule, giving them plenty of time to integrate the cubes with their set design and test everything properly.

SMOOTH DELIVERY

They wanted everything sent to their warehouse first rather than straight to the venue, which worked well with how they handle deliveries. This meant they could quality-check everything and repackage however they needed for the event setup.

Every cube came out exactly as specified, with the brand layouts precisely placed and all colours spot on. The quality was brilliant, and everything was ready for their team to get on with prepping for Culture Clash.

WHAT THIS ENABLED

Different coloured cubes created distinct zones throughout the festival, making it easy for people to find their way around. Those bright backgrounds - orange, magenta, cyan, yellow - were perfect for a high-energy music event like Culture Clash, really standing out under festival lighting.

The 30cm size hit the sweet spot perfectly. Big enough to be visible across the festival site but not getting in people's way around stages and bars. Rechargeable battery power meant they could stick them anywhere - no hunting around for plug sockets or trailing cables across walkways.

Everyone's branding worked brilliantly on the same units. No arguments about who got what space - printing different brands on different sides kept all the sponsors happy while the whole setup looked cohesive.

KEY ADVANTAGES

• Built for major music events - our lightboxes are tough enough for Culture Clash-level events and look the part.
• Multi-brand printing that works - keeps all sponsors happy with layouts that look professional, not cluttered.
• Bright colours that show up brilliantly - designed to stand out even under challenging festival lighting.
• We understand tight deadlines - we're used to working with brand approval timelines and last-minute production needs.
• Festival-tough build quality - handles transport, setup, and everything festivals throw at them easily.

SPECIFICATIONS

• 30cm (12-inch) cubes with exact colour matching - custom background colours in the exact brand colours you need.
• Express production when you need it - available when approvals come through close to event dates, quality stays the same.
• Multiple brands on one lightbox - different logos on different sides with no extra cost.
• Delivery where you need it - delivery direct to your venue within 48 hours.
• 8-hour battery with remote control - runs all day with 16 colour options for different parts of your event.

Contact us for multi-brand festival lighting that handles complicated sponsor requirements while looking brilliant.

FAQ

What types of events need multi-brand displays on the same units?

These work well for music festivals, sporting events, corporate partnerships, and sponsored entertainment where multiple brands need equal representation. Just like Red Bull Culture Clash with Red Bull, Pioneer, and AlphaTheta branding, they're perfect when you have several sponsors who all need prominent brand presence without competing displays cluttering the event space. Major festivals, sponsored concerts, and corporate entertainment events especially benefit when sponsor coordination is complex.

How does multi-brand printing work on the same lightbox units?

Each brand gets dedicated sides of the cube - so Pioneer's AlphaTheta branding can go on three sides with Red Bull on the back, for example. This keeps all sponsors happy because each gets proper brand space without looking cluttered or competitive. The printing quality means each brand's logos look sharp and professional, maintaining the brand standards that major sponsors require for their investment.

Why do bright background colours matter for high-energy music events like festivals?

Festival environments have intense lighting, competing visuals, and high-energy atmospheres where standard displays often get lost. Bright colours like orange, magenta, cyan, and yellow cut through the visual noise and maintain visibility even under challenging festival lighting conditions. These vibrant backgrounds help sponsors stand out whilst fitting the energetic atmosphere that festival audiences expect.

How do you handle exact colour matching when multiple brands have strict guidelines?

We can match colours precisely using specific hex codes - like Orange (#FA4844), Magenta (#F72A77), Cyan (#0AB6EB), and Yellow (#FEC405) from the Culture Clash project. Each brand gets exactly its required colours rather than approximations, which is essential for maintaining sponsor relationships and meeting the brand standards that major companies require for their marketing investments.

What's the challenge with brand approval timelines for multi-sponsor events?

Getting approvals from multiple major brands always takes time because each company has internal processes, legal reviews, and brand compliance checks. When approvals finally come through close to event deadlines, express production capability becomes crucial. We're used to working with these approval timelines and can deliver quality results even when the final go-ahead comes at the last minute.

How does the 30cm size work for festival environments?

The size hits the right balance for festival use - big enough to be visible across festival sites and through crowds, but not so large that they obstruct movement around stages, bars, and high-traffic areas. Festival-goers need to move freely, and the displays need to enhance rather than hinder the festival experience whilst maintaining a strong brand presence for sponsors.

Why does battery power matter particularly for festival and music event setups?

Festivals often have complex power requirements with sound systems, lighting rigs, and technical equipment taking priority over display power needs. Battery operation means sponsor displays can go wherever they create the most impact without competing for limited power resources or requiring cable runs across walkways where festival-goers might trip over them.

How do you coordinate delivery for complex event production schedules?

Event production teams often prefer warehouse delivery first so they can quality-check everything and integrate displays with their overall set design before moving to venues. This approach lets production teams ensure everything meets their standards and repackage items according to their venue setup requirements. We can also deliver direct to venues within 48 hours when needed.

What makes these displays suitable for the demanding conditions of major music festivals?

Festival environments are tough - constant transport, outdoor conditions, intensive setup and breakdown schedules, and heavy public interaction. The construction handles this demanding use whilst maintaining a professional appearance throughout multi-day events. This durability is essential when sponsors display represent major brand investments and need to look perfect throughout the entire festival.

How do different coloured zones help with festival organisation and navigation?

Using different coloured cubes creates distinct areas that help festival-goers navigate large sites more easily. Orange zones, magenta areas, cyan sections, and yellow spaces become natural reference points for meeting up and finding specific areas. This wayfinding benefit supports the festival experience whilst maintaining strong sponsor brand presence throughout the event.

What express production capability do you offer for urgent festival deadlines?

Express production delivers within 2-3 working days, including 1-2 days delivery, maintaining the same quality standards as standard production. This capability is essential for festivals where brand approvals often come through very close to event dates. Standard production is 7 working days plus 1-2 days delivery, but festival timelines rarely follow standard schedules.

How do you ensure sponsor equality when multiple brands share the same displays?

The layout planning ensures each sponsor gets appropriate brand representation according to their partnership agreements. No brand dominates others, and the professional appearance maintains the quality standards that major sponsors expect. This balanced approach keeps all sponsors satisfied whilst creating cohesive displays that work well in festival environments.

What positioning works best for sponsor visibility at music festivals?

Position displays where festival-goers naturally gather and move - near stages, food areas, merchandise zones, and main pathways. The 8-hour battery life covers full festival days, and the remote control lets you adjust colours for different parts of the event schedule. Strategic placement ensures maximum sponsor exposure during peak festival activity periods.

How do these displays work for festivals with multiple stages and activity areas?

The portable battery operation means displays can be distributed across different festival areas without power constraints. Each zone can have appropriately coloured displays that maintain sponsor presence whilst supporting the specific atmosphere of different performance areas. This flexibility helps festivals maintain coherent branding across complex multi-stage sites.

How do you get started with multi-brand festival displays?

Contact us with details about your sponsors and their brand requirements. We'll create detailed mockups showing how multiple brands will work together on the same units, including exact colour matching and layout options. The process includes quantity pricing and delivery coordination that works with festival production schedules and sponsor approval timelines.