Red Bull Festival: Custom Branded Lightboxes for Music Events

THE BRIEF

Red Bull Culture Clash needed lighting that could handle multiple sponsors while looking absolutely brilliant. An event production company got in touch because they were coordinating Red Bull, Pioneer, and AlphaTheta branding all on the same cubes. Culture Clash has serious standards - everything has to look professional.

They wanted 30cm (12-inch) cubes with a clever twist. Pioneer branding on three sides, Red Bull on the back, with vibrant background colours - orange, magenta, cyan, and yellow. Getting approvals from all the brands before production was going to be the main challenge, but they'd heard about our multi-brand printing and thought we could handle the complexity for their deadline.

WORKING TOGETHER

We'd done work for them before but this was more exciting than usual. They had questions about sizing, bulk pricing, and how our multi-logo printing would look across all the different sides.

  • Put together detailed mock-ups with Red Bull and Pioneer logos on different sides.
  • Showed them cube sizes
  • Worked through quantity pricing to give them the best value.
  • Created several rounds of visuals as the brand requirements developed, showing how we match colours exactly to brand specs.

MOVING FORWARD

Brand approvals with multiple companies always take time, but we're used to working with these timelines. They needed exact hex codes for the backgrounds - Orange #FA4844, Magenta #F72A77, Cyan #0AB6EB, and Yellow #FEC405. We can match colours precisely so every cube would be exactly right for their brand guidelines. Pioneer's AlphaTheta branding on three sides, Red Bull on the back.

When approvals came through close to their event deadline, our express production really helped. We got everything delivered ahead of schedule, giving them plenty of time to integrate the cubes with their set design and test everything properly.

SMOOTH DELIVERY

They wanted everything sent to their warehouse first rather than straight to the venue, which worked well with how they handle deliveries. This meant they could quality-check everything and repackage however they needed for the event setup.

Every cube came out exactly as specified, with the brand layouts precisely placed and all colours spot on. The quality was brilliant, and everything was ready for their team to get on with prepping for Culture Clash.

WHAT THIS ENABLED

Different coloured cubes created distinct zones throughout the festival, making it easy for people to find their way around. Those bright backgrounds - orange, magenta, cyan, yellow - were perfect for a high-energy music event like Culture Clash, really standing out under festival lighting.

The 30cm size hit the sweet spot perfectly. Big enough to be visible across the festival site but not getting in people's way around stages and bars. Rechargeable battery power meant they could stick them anywhere - no hunting around for plug sockets or trailing cables across walkways.

Everyone's branding worked brilliantly on the same units. No arguments about who got what space - printing different brands on different sides kept all the sponsors happy while the whole setup looked cohesive.

KEY ADVANTAGES

  • Built for major music events - our lightboxes are tough enough for Culture Clash-level events and look the part.
  • Multi-brand printing that works - keeps all sponsors happy with layouts that look professional, not cluttered.
  • Bright colours that show up brilliantly - designed to stand out even under challenging festival lighting.
  • We understand tight deadlines - we're used to working with brand approval timelines and last-minute production needs.
  • Festival-tough build quality - handles transport, setup, and everything festivals throw at them easily.

SPECIFICATIONS

  • 30cm (12-inch) cubes with exact colour matching - custom background colours in the exact brand colours you need.
  • Express production when you need it - available when approvals come through close to event dates, quality stays the same.
  • Multiple brands on one lightbox - different logos on different sides with no extra cost.
  • Delivery where you need it - delivery direct to your venue within 48 hours.
  • 8-hour battery with remote control - runs all day with 16 colour options for different parts of your event.

Contact us for multi-brand festival lighting that handles complicated sponsor requirements while looking brilliant.