Sika Orders Custom LED Displays for Major Construction Trade Show

The Challenge

Sika's event team were planning corporate trade shows and facing one of the biggest headaches in exhibition marketing: making sure people can actually find your stand in a crowded exhibition hall. The event team needed something that would draw attention from across the venue whilst still looking professional and fitting with their corporate branding. Traditional signage just wasn't cutting it anymore, particularly when you're competing with dozens of other exhibitors who are all trying to stand out in the same space.

They also had the added complication of working with a logistics partner who handles their exhibition materials, which meant the solution needed to be straightforward to ship and set up without a lot of fuss.

Why Lightboxes?

Illuminated displays turned out to be exactly what they needed because they create that instant visual impact that helps visitors spot your stand from a distance. The fact that these are rechargeable made a real difference too - no hunting around for plug sockets or trailing cables across the floor, which is always a hassle at busy trade shows.

The ability to print their logos on all four sides meant the displays looked professional from every angle, and because they could match their brand colours with the remote control, everything stayed consistent with their corporate identity.

Here's what made these displays particularly useful for their events:

  • The column at 80 cm tall works brilliantly as a focal point that you can see from across the exhibition hall.
  • Battery life of 8 hours means they run through a full day of exhibition without needing a recharge.
  • The cube at 50 x 50 x 50 cm is sturdy enough to use as seating, which is quite handy when you want to create an informal meeting space on your stand.
  • Both pieces are rechargeable, so there's no ongoing cost for batteries or worrying about running out mid-event.
  • The remote lets you switch between 16 different colours if you want to highlight specific parts of your presentation during the day

From Concept to Reality

After finding PK Green through LinkedIn, they sent through their logo files and got back mockups the same day, showing exactly how the finished displays would look. That visual confirmation before placing the order made it much easier to get internal approval, particularly when you're spending company budget on something new.

Once they'd validated the quote and sorted out the proforma invoice with their finance team, production took the standard 7 working days. The team was really helpful about coordinating delivery around the logistics partner's August closure, making sure everything arrived exactly when it needed to be there for the September event.

The Impact

Having those illuminated displays made a real difference to their exhibition presence. The glowing column acted like a beacon that helped visitors navigate straight to their stand, whilst the cube provided both visual interest and a practical place for people to sit whilst having conversations about their products.

The custom logo printing meant that from any angle, people could see which company they were approaching, which is particularly important at busy trade shows where attendees are often trying to find specific exhibitors. And because the displays were so straightforward to set up, their logistics partner could get everything ready ahead of the show without any special instructions or complications.

Standing Out

In an environment where every exhibitor is fighting for attention, having displays that literally light up makes you more memorable. The professional finish of the solid moulded construction meant these didn't look like cheap promotional items - they looked like quality brand assets, which is exactly what you want when you're representing your company at major industry events.

For companies in the construction and materials sector, where trade shows are often quite industrial in feel, having that bit of modern, eye-catching design helps position you as an innovative business that's worth talking to.

Tips for Your Events

If you're planning to use illuminated displays at your next exhibition, here are some practical ideas that worked well:

  • Put the taller column at the entrance to your stand so people can spot you from the main aisles - it acts like a signpost.
  • Use the cube as informal seating in your meeting area, which gives it a dual purpose and makes efficient use of your stand space.
  • Make sure your logos are visible on all sides because people will be walking around your stand from different directions.
  • Coordinate delivery timing with your exhibition logistics partner early on to avoid any last-minute stress about closures or availability.
  • Take advantage of the colour-changing feature if you're doing timed presentations - you can shift the ambience to draw people in at key moments.

Product Details

Their order included displays designed specifically for corporate exhibition use:

  • Illuminated column - 80cm tall x 30 x 30 cm with custom logo printing alternating on all four sides. Rechargeable with 8-hour runtime, includes charger and 16-colour remote control.
  • Illuminated cube seat - 50 cm on all sides with custom logo printing alternating on all four sides. Sturdy enough for seating, battery-powered with 8-hour runtime, includes charger and 16-colour remote control.

Both displays are made from solid moulded PE plastic with rounded edges and corners for a premium finish, and they're rechargeable so you can use them event after event without worrying about swapping batteries.